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Docs EU Digital Product Passport

The passport page

Each passport has a permanent page with a random 12 character ID, such as yourstore.com/passport/qdeokcrmytys/. The page does not load your theme, so it is fast and looks the same everywhere. It shows the product image, identifiers (passport ID, GTIN, SKU, last update), the QR code, each group of fields in a collapsible section, the responsible companies and the legal basis.

Public passport page
The passport page on a desktop screen.
Passport page on a phone
The same page on a phone, as most people see it after scanning.
  • Set your logo and accent colour under Settings, Passports, Display.
  • When a product is deleted, its passport page stays live by default, so printed QR codes keep working.
  • Every page includes schema.org Product data as JSON-LD, and published passports are available as JSON at /wp-json/wfdp/v1/passports/{id}. Both can be turned off under Data and export.