Docs RFM Customer Segments

What the plugin does

Most stores treat every customer the same. They send one discount to everyone, give margin away to people who would have bought anyway, and let slipping customers drift off with no message. This plugin answers three simple questions inside WooCommerce: who are my best buyers, who used to buy often but stopped, and who bought once and never came back.

What you get

  • Three scores and one segment for every customer.
  • One customer per email, guest or account.
  • A list you can filter and export.
  • A badge on every order, so staff know who they serve.

What it does not do

  • No outside service and no monthly bill.
  • No tracking script on your store.
  • Nothing shows to shoppers in the free plugin.
  • The free plugin sends no emails.

Free and Pro

FeatureFreePro
RFM score for every customerYesYes
Ten ready segments, renamed and recoloredYesYes
Edit the rule behind each segmentYesYes
Guest and account merge by emailYesYes
Dashboard with revenue share and RFM gridYesYes
Customer list with filters and CSV exportYesYes
Segment badge on orders and order panelYesYes
Segment on the user profile and Users listYesYes
Movement log and customer historyYesYes
Lookback, statuses, refunds, fixed thresholdsYesYes
Background scoring in batchesYesYes
Personal data export and eraseYesYes
Custom segments with AND and OR rulesNoYes
Mailchimp, Klaviyo, FluentCRM and MailPoet syncNoYes
Automatic win back couponsNoYes
Drop alerts and a weekly digestNoYes
Cohort retention reportNoYes
Lifetime value reportNoYes
Predicted next order and overdue filterNoYes
Scheduled exportsNoYes
Checkout notices per segmentNoYes
Product affinity per segmentNoYes
Automatic roles and tagsNoYes
REST API and WP-CLINoYes