See who your champions, loyal, at risk and lost customers are, right inside WooCommerce, with no monthly bill and no data leaving your server.
How many sites?
$9.92/ month
Billed $119 a year. Cancel any time.
Buy ProSee it in action
The settings, the screens your team uses and what shoppers see, recorded in the live demo store.
Now try it yourselfFree and Pro, no sign upOverview
Most stores treat every customer the same. You cannot quickly answer simple questions: who are my best buyers, who used to buy often but stopped, and who bought once and never came back? WooCommerce shows totals per customer, but no scores or ready groups, and it keeps guest orders apart from account orders.
RFM Customer Segments gives every customer a score for Recency (how long since the last order), Frequency (how many orders) and Monetary value (how much spent), then puts them in one of ten ready segments. Everything is worked out on your own server. There is no outside service, no account to create and no tracking script.
Without the pluginChurning
With RFM Customer SegmentsWon back
Not every customer is worth the same. Now you can see who is who.
Features
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Free vs Pro
Pro installs on top of the free plugin, so your settings stay when you upgrade.
Free12 core features
$0for any number of sites
RFM scores, segments and customer lists, free.
Download freePro
$9.92/ month
Billed $119 a year. Cancel any time.
Included freeFree and Pro
Pro adds
Custom segment builderPro
Cohort retention reportPro
Checkout noticesPro
Questions
A developer replies, not a bot.
Recency, Frequency and Monetary. It is a long standing way to group customers by how recently they bought, how often they buy and how much they spend.
By default each score splits your own customers into five equal groups. Ties stay together. Most stores have many one time buyers, so one order often scores F1 and two orders jump to F4. That is expected. The settings screen shows the breakpoints in use.
With few customers, quintiles move a lot with each order. Choose fixed thresholds in the settings, and set the numbers that fit your store.
No. Nothing runs on the storefront. Scoring runs in the background in batches, and the batch size can be lowered. It was tested with 100,000 simple orders.
The billing email is the customer, so that counts as two customers. If merging is switched off, an account's orders count together, and guests count by email.
Completed and processing orders by default, in the shop's own totals including tax and shipping. Orders in other currencies are added up as they are, with no conversion.
A customer with no order inside the window is not scored. Choose All time to keep everyone.
No. The free plugin only shows and exports. Exporting a list does not mean you may email it, so check your consent rules. The Pro add-on adds sync, win back coupons and more.
Every plugin has a free version and a live demo. Search the catalogue or ask us which one fits.
